Ribs & Burgers Goes Plant-Based
No meat… No worries. R&B launches plant based burgers in Australia
Have you given up red meat but still salivate at the smell of our succulent beef patties on the grill? Because we’ve got a solution for you that puts the promise in compromise.
We promise it’s just as tasty as the real deal. We promise no animals were harmed in the making of this delicious patty. And we promise that there are so many awesome benefits to our new Beyond Old School Burger that you’ll feel as good about yourself as if you’d just eaten a kale salad and switched all your lights to eco-bulbs.
In 2012, the number of Australians with a vegetarian diet (or almost-all vegetarian diet, you know who you are) was 1.7 million. By 2016, that number had risen by 400,000 – that’s more than 270 Aussies switching to a vegetarian diet every single day over four years.
Many places around the world are embracing a less-meat, or completely meat-free lifestyle, but us Aussies are a competitive lot, so it’s no surprise we’ve been at the head of the pack in this global cultural shift.
Meanwhile, 2012 was a big year for Ribs & Burgers, too. We had recently opened our first restaurant in Neutral Bay, and were well on our way to expanding into new locations around Australia. Our history was in butchery, in appreciating the finest cuts of meat, and cooking them in ways that brought out the flavours and textures of perfectly cooked burgers and ribs.
But equally so, our dedication has always been to crafting the best burgers in the land, and as we have watched Aussies everywhere embrace vegan and vegetarian lifestyles, we’ve also been working on meat-free burgers of our own.
We have long offered vegetarian options, but nothing before has been quite like this – a meat patty without the meat. Beyond Meat.
Once upon a time, some meat lovers thought it was funny to call anything vegetarian ‘rabbit food’. But once those same carnivores set their eyes on this feast, they’ll be too busy stuffing their faces to laugh… not that it was ever a particularly witty joke in the first place.
The Beyond Old School Burger is one of the newest members on our menu, and one of the last meals you’d ever guess would be vegetarian. This stack of goodness includes a juicy plant-based patty, layered with a thick wedge of American cheese, and topped with onion, pickles, mustard, BBQ sauce, and aioli. Served on a perfectly crisped boutique-style bun, it’s a thing of beauty.
Not to mention, it takes 93% less land, and 99% less water to create Beyond Meat patties than it does to create beef patties. It might not be rabbit food, but tiny fluffy creatures will certainly appreciate your eco-friendly dinner decision.
But if it looks like meat, smells like meat, tastes like meat and even feels like meat, how is it not meat?
The guys behind Beyond Meat didn’t discover this patty by accident. In fact, more than 50 scientists and PHDs got together to recreate a meat patty using the latest technology humans have to offer.
This included an ‘electric nose’, which analysed the molecules that create that distinctive aroma and taste of real meat, and a state-of-the-art ‘texture lab’, which studied the physical feel of a beef patty.
Between the scientists and the science, Beyond Meat has crafted patties from plants that are virtually indistinguishable from the real thing. For example, beetroot is the source of the meaty red colour, and coconut oil and potato starch recreate that juicy, chewy texture. And did you know that pea protein is a thing? It is, and not only that, you actually get more protein from a plant-based patty than a beef one.
And we thought our research process to find the right beef patty recipe was extensive!
You don’t have to go to infinity and beyond to try the incredible meatless meat burger – just down to your nearest Ribs & Burgers.
We put a huge amount of effort into ensuring every bite of every dish is exceptional. From only using the freshest local ingredients, to perfectly seasoning our meals, to serving it all with a genuine smile in a cosy and welcoming environment- no effort is spared.
We’d love to show you just how good Beyond Meat can be, and even inspire you to cook it at home. And as with everything we do, we promise we don’t add any weird ingredients to make it taste that good. It’s just real food, prepared properly, without the bull – or the beef.
Visit us in store or click the button below to order in and never leave your couch for a meatless burger you’ll definitely want to meet.
No meat… No worries. R&B launches plant based burgers in Australia
Now all your mates can enjoy a burg whether they’re vegos or trying to keep their red meat intake down!
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Our mission? Busting mad hunger pangs. Checkout the juicy array of the best burgers, ribs, salads and more, right here.
We’ve got a couple of ways you can savour the flavour at Ribs & Burgers. Choose your weapon against hunger!
Check out our brand history, grab some merch or maybe even apply for a job with our crew! We’ve got the lot, just like our burgers.
Keen to check out our all new restaurant? Take a gander at R&B Grillhouse for a whole new dining experience…